Lori Lindberg photo: Fernando Castillo
By Marla Seidell
It’s a quarter to noon on an unseasonably warm Thursday in October, and Lori Lindberg, owner and buyer at Clothes Optional Vintage in East Lakeview, is in high gear. The Classic Vinyl station (on Sirius FM Satellite) is cranked up, spinning tunes by Deep Purple, Joe Cocker and Led Zeppelin (all her favorites), and she’s sipping on a skim latte from Caribou, in between chatting with this curious journalist, fielding calls and tending to customers. Dressed funky chic—Lucky Brand tight-fitting jeans, blue-and-brown cowboy boots, a lacey black tank top and a zebra-striped hooded sweatshirt, her long dark hair tied back in a braid, Lindberg is an eternal child of the seventies, with a friendly openness and passion for do-it-yourself fashion, art and music that feels, well, a bit Joplin-esque.
Janis Joplin created her plain yet sensual look by piecing together clothing and accessories from thrift stores, she sewed and designed many of her own costumes, and loved to smoke and talk about “groovy” things. Lindberg doesn’t sing or perform, but she’s like Joplin in many ways: she sews and fixes up clothing (both her own stuff and pieces in the store), loves vintage, and is also quite fond of smoking, talking and hanging out. Unapologetically hip and sexy in minimal makeup and a frequent smile, Lindberg doesn’t look like the forty-eight-year-old mother of three grown daughters, let alone a grandmother. She looks like the kind of person you want to kick back with and have a beer and a good laugh.
Referring to her rocker outfit with a deep, throaty laugh, she says, “I was watching Kiss [on ‘Good Morning America’], and I got inspired.” Read the rest of this entry »